GIS Technology Articles

Location has always played an important role in marketing; however, the spatial component of marketing and advertising has grown even more critical in the digital age. As we become more discerning consumers and more adept researchers, advertising and promotion strategies will need to become more precise and more relevant to …

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In the wake of a disaster, data-driven maps that harness technology can be a true lifesaver. Using geographic information science (GIS) in emergency management can make an enormous impact in mitigating, responding to and recovering from a major event. After Hurricane Maria hit Puerto Rico in 2017, darkness fell across …

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For thousands of years, societies have recognized the importance of geographic data as a means of tracking the unknown through maps. However, in the modern age, this important information is used for more than navigating your way to the nearest coffee house. Today, private companies and governmental agencies combine this …

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High-profile incidents like the Equifax data breach and WannaCry ransomware attack have ensured that cybersecurity is a top priority for organizations of all kinds. Retailers that process payments, hospitals entrusted with confidential patient information and local governments conducting elections are all highly conscious of the threats posed by phishing scams, …

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Geographic information science (GIS) has made a monumental impact in fields like the earth sciences and historical research. Archaeologists were among the earliest adopters of GIS, beginning to utilize geospatial technology for projects in the 1980s. Since then, GIS has continued to change archeology approaches for the better, opening new …

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Geographic Information Science (GIS) offers powerful tools for performing detailed analysis of spatial data and solving complex problems. Traditional GIS data is based on mapping in two dimensions, an x and y-value, which can be limiting in some applications. Utilizing 3D GIS software lets users engage with data from a …

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Organizations rely on geographic information science (GIS) for applications ranging from navigation in autonomous vehicles to mobile games played in real-world spaces. GIS specialists reveal valuable insights by employing best practices of spatial data collection, analysis and visualization. Their discoveries fuel problem solving and strategic decision making in organizations such …

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Cities are systems of tremendous, ever-evolving complexity. Responsibly guiding an area’s development requires spatial information that’s robust, nuanced and constantly updated, as well as the problem-solving skills to apply that information. This challenge has made geographic information science and technology (GIST) invaluable to urban planners. Spatial data points the way …

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Geographic Information Science and Technology (GIST) includes a versatile range of tools and techniques for capturing, analyzing and leveraging spatial information. With each passing year, advances in Geographic Information Systems (GIS) reveal new applications in urban planning, retail, space exploration, and more. Experts make the most of these opportunities by …

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Geographic Information Science can bring together large amounts of geospatial data to help professionals make strategic decisions. Widespread GIS technology has led to a growing number of examples of GIS in business. Some of the best GIS projects may be those that utilize technology to improve community infrastructure and public …

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