GIS in Business Articles

Location has always played an important role in marketing; however, the spatial component of marketing and advertising has grown even more critical in the digital age. As we become more discerning consumers and more adept researchers, advertising and promotion strategies will need to become more precise and more relevant to …

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High-profile incidents like the Equifax data breach and WannaCry ransomware attack have ensured that cybersecurity is a top priority for organizations of all kinds. Retailers that process payments, hospitals entrusted with confidential patient information and local governments conducting elections are all highly conscious of the threats posed by phishing scams, …

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Organizations rely on geographic information science (GIS) for applications ranging from navigation in autonomous vehicles to mobile games played in real-world spaces. GIS specialists reveal valuable insights by employing best practices of spatial data collection, analysis and visualization. Their discoveries fuel problem solving and strategic decision making in organizations such …

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Geographic Information Science can bring together large amounts of geospatial data to help professionals make strategic decisions. Widespread GIS technology has led to a growing number of examples of GIS in business. Some of the best GIS projects may be those that utilize technology to improve community infrastructure and public …

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Geographic Information Science (GIS) has come a long way since its beginning in the 1960s. Modern uses of GIS technology include accident analysis, urban planning, disaster management and much more. Geospatial data collection and analysis can lead to amazing results for individuals, communities and entire nations. So, where is GIS …

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Geographic Information Science and Technology (GIST) can be used by businesses large and small for a variety of applications. Companies that use GIS technology today are those in industries ranging from supply chain management to insurance to urban planning, banking, and health – and much more. Climbing the Charts Using …

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Cloud computing has been one of the dominant trends regarding accessing computing resources such as processing, storage and software. While some have considered that geographic information science (GIS) as a discipline was a late adopter of the cloud, the convergence of GIS technology with cloud computing has had a profound …

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Tweet While maps and cartography was once limited to a handful of uses, geographic information systems (GIS) and geographic science spans nearly every field. GIS, which uses the science of geography plus many types of data to reveal insights and patterns that help people make better decisions, is used in …

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Geographic Information Science and Technology (GIST)—focused on capturing, analyzing, and leveraging spatial information—is blossoming with opportunities for prospective students and career seekers as organizations around the globe continue to utlize GIS. From the outer reaches of space, back down to earth for agricultural land plotting, urban planning, and even in …

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The leaders of organizations rely on having the resources and intelligence that guide toward making the right decisions at the right times. Accurate information enables the strategic choices that lead to efficient operations and sustainable growth. The development of geographic information science (GIS) has been a boon to many businesses …

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