USC Dornsife Spatial Sciences Institute

Big Data & GIS Articles

How Geographic Information Science Can Help Business

Geographic Information Science and Technology (GIST)—focused on capturing, analyzing, and leveraging spatial information—is blossoming with opportunities for prospective students and career seekers as organizations around the globe continue to utlize GIS. From the outer reaches of space, back down to earth for agricultural land plotting, urban planning, and even in …

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How Local and Federal Government Use GIS

Geographic information science and technology have a long history with both federal and regional government. In fact, the Library of Congress contains the world’s most comprehensive collection of maps, and geospatial intelligence has played a vital role in resolving numerous historical conflicts between nations. But how does the government use …

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Spatial Data Acquisition and GIST

It’s no secret that geographic information science (GIS) is a data-intensive discipline. The huge volumes of spatial information available today have created new challenges as well as opportunities for GIS leaders. Today, we wanted to examine spatial data acquisition more specifically, with questions such as: What techniques are available for …

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Geospatial Information and National Security

For thousands of years, societies have recognized the importance of geographic data as a means of tracking the unknown through maps. However, in the modern age, this important information is used for more than navigating your way to the nearest coffee house. Today, private companies and governmental agencies combine this …

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4 Uses of 3D GIS

Geographic Information Science (GIS) offers powerful tools for performing detailed analysis of spatial information and solving complex problems. Traditional GIS data is based on mapping in two dimensions, an x and y-value, which can be limiting in some applications. Utilizing 3D GIS software lets users engage with data from a …

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How Household Companies Use GIS

The leaders of organizations rely on having the resources and intelligence that guide toward making the right decisions at the right times. Accurate information enables the strategic choices that lead to efficient operations and sustainable growth. The development of geographic information science (GIS) has been a boon to many businesses …

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The Relationship Between GIS and Marketing

Location has always played an important role in marketing; however, the spatial component of marketing and advertising has grown even more critical in the digital age. As we become more discerning consumers and more adept researchers, advertising and promotion strategies will need to become more precise and more relevant to …

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