USC Dornsife Spatial Sciences Institute

Big Data & GIS Articles

How Household Names Use GIS

The leaders of organizations rely on having the resources and intelligence that guide toward making the right decisions at the right times. Accurate information enables the strategic choices that lead to efficient operations and sustainable growth. The development of geographic information science (GIS) has been a boon to many businesses …

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The Relationship Between GIS and Marketing

Location has always played an important role in marketing; however, the spatial component of marketing and advertising has grown even more critical in the digital age. As we become more discerning consumers and more adept researchers, advertising and promotion strategies will need to become more precise and more relevant to …

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GIS and the Cloud: How They Work Together

Cloud computing has been one of the dominant trends regarding accessing computing resources such as processing, storage and software. While some have considered that geographic information science (GIS) as a discipline was a late adopter of the cloud, the convergence of GIS technology with cloud computing has had a profound …

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Geospatial Information and National Security

For thousands of years, societies have recognized the importance of geographic data as a means of tracking the unknown through maps. However, in the modern age, this important information is used for more than navigating your way to the nearest coffee house. Today, private companies and governmental agencies combine this …

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Spatial Data Acquisition and GIST

It’s no secret that geographic information science (GIS) is a data-intensive discipline. The huge volumes of spatial information available today have created new challenges as well as opportunities for GIS leaders. Today, we wanted to examine spatial data acquisition more specifically, with questions such as: What techniques are available for …

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Mapping America’s Future: 4 Ways GIS Data Impacts Elections

On an election night, many voters stay glued to their TV or phone as they wait for the results. They watch districts on the electoral map change color and the balance of political power shift as votes are tallied. That visual representation shows us how powerfully citizens’ choices can affect …

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How GIS Has Evolved in the Digital Age

Digital cartography and GIS have had an impactful history in developing our understanding of the world; as GPS World editor Janice Partyka noted, some of the first digital maps were created by the U.S. Census Bureau, which used GIS and digital mapping to better understand population trends within specific Census …

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