USC Dornsife Spatial Sciences Institute

Big Data & GIS Articles

How Household Companies Use GIS

The leaders of organizations rely on having the resources and intelligence that guide toward making the right decisions at the right times. Accurate information enables the strategic choices that lead to efficient operations and sustainable growth. The development of geographic information science (GIS) has been a boon to many businesses …

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The Relationship Between GIS and Marketing

Location has always played an important role in marketing; however, the spatial component of marketing and advertising has grown even more critical in the digital age. As we become more discerning consumers and more adept researchers, advertising and promotion strategies will need to become more precise and more relevant to …

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Top GIS Technologies in 2021 & Beyond

Geographic Information Science and Technology (GIST) includes a versatile range of tools and techniques for capturing, analyzing and leveraging spatial information. With each passing year, advances in Geographic Information Systems (GIS) reveal exciting possibilities for urban planning, retail, space exploration, and more. In 2021, experts make the most of these …

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The State of Modern Cartography

The application of Geographic Information Sciences (GIS) continues to grow as a global research tool for understanding the world around us. Cartography, the process of making maps, has benefited greatly from advancements in GIS technology in recent years. The number of students earning degrees in cartography has risen 40% in …

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3 GIS Technology Advancements in the Last 5 Years

Government agencies, nonprofit organizations and private companies all benefit from innovations in Geographic Information Science (GIS). Researchers and entrepreneurs have found a variety of creative ways to use GIS to advance business and technology. The latest GIS technology developments make way for new applications and for the convergence of GIS …

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How Mapping Is Used by NASA & Applications of GIS in Space

When we think of the tools involved in exploring outer space, images of astronauts collecting mineral samples on the moon may come to mind. However, scientists also depend on more remote methods to deepen our knowledge of the solar system and the universe beyond, like those offered by geographic information …

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How Local and Federal Government Use GIS

Geographic information science and technology have a long history with both federal and regional government. In fact, the Library of Congress contains the world’s most comprehensive collection of maps, and geospatial intelligence has played a vital role in resolving numerous historical conflicts between nations. But how does the government use …

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How GIS and Big Data are Creating Big Change for the World

The big data trend has dramatically impacted every industry, so it is little surprise that big data in GIS has significant implications for how we acquire and leverage spatial information. As we consider the way organizations are using geographic information science and technology, one of the clearest themes is that …

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GIS and Cybersecurity

High-profile incidents like the Equifax data breach and WannaCry ransomware attack have ensured that cybersecurity is a top priority for organizations of all kinds. Retailers that process payments, hospitals entrusted with confidential patient information and local governments conducting elections are all highly conscious of the threats posed by phishing scams, …

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