The Relationship Between GIS and Marketing
Location has always played an important role in marketing; however, the spatial component of marketing and advertising has grown even more critical in the digital age. As we become more discerning consumers and more adept researchers, advertising and promotion strategies will need to become more precise and more relevant to …
GIS as a Platform for Real Estate
Geographic information science (GIS) has wide-ranging applications, providing valuable insights into everyday challenges for city residents, the surfaces of other planets, election results, and more. While many GIS jobs are found in government agencies and civil service, the private sector is also increasingly making use of these systems. Geospatial information …
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Catalina Island Excursion
Students in the M.S. in GIST, M.S. in HSGI and Graduate Certificate in GIST programs will participate in a week-long fieldwork excursion...